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Apply Item of the Day for Event shop since the price is so high and players who didn't experienced the 7 event points for 7 days are kinda busy grinding their time for events and to win, yet events are not always everyday and you can only win like 3 EP per event(maxed). :o.o
Unfortunately it's just not true that events aren't hosted every day. Since 2 new official event moderators were accepted there have not been sets spaced more than ~17 hours apart, with the average being ~8 hours apart, resulting in roughly 3 sets per day (and the event moderator applications are still open). It is true that you can only win 3 event points in a single event, but this results in 9 maximum event points per set (excluding bonus rounds and fourth events that sometimes happen). Keeping all of that in mind you can see why its not impossible to play events and get (for basically free!) items that can compete with the best donation items.
The event shop is meant to be a shop that has items that only people who have won a LOT of events can get, making them special. They wouldn't feel as special or find as much use for event points if half the server would've already had these items or bought out the shop, which also means the items themselves couldn't be as good in terms of stats, lest we'd be essentially nerfing donation items.
With all of that in mind it may still be valid to apply some discount on a random item, but probably more like 10% on one day of the week (and reroll the item once a week).
Less events, more updates! :)
I think something like this is a good idea. A lot of players already feel like events aren't rewarding enough with how expensive the event shop is.....
Honestly, I think a lot of it has to do with how event points are distributed in the first place. If more people were rewarded, or if everyone got 1 EP for participating, something like that would go a long way to encourage participation.