Your license will not get deactivated, and I have no idea where you are getting your information from.
http://www.cnet.com/how-to/clean-install-windows-10/
Also, I've read a couple places once you upgrade, you can do a "manual clean install" with the product key you had.
What I had in mind when typing, was him reinstalling what he had, and when doing the upgrade choosing a clean install from there, because it will give the option.