i strongly agree with your ideas. however there needs to be active cw tournies along side with these tournies, why limit it to just cw tournies or just ur idea of tournies, so u can attract people who only want cw and people who want more. also advertising like you said is a big one. Streaming(which is getting big right now, youtube videos, reddit facebook what ever.)
also if the staff are having issues keeping up with tournies they can hire more people. DDaggerDD for one.